STAPLES NEWSPAPER PRINT

This is the oldest work in my portfolio, but it was a nice little freelance copywriting challenge: make Staples' weekly circular ads a little more engaging. I had no say in what the retail stores would be giving away each week (pens, attache cases, shredders, etc), so I wrote to whatever they gave me and tried to make it fun—for me and the person reading the ad.

Art Director: John Zarba