MULTI-CHANNEL CAMPAIGN CASE STUDY
How do you break down the stigma and stereotypes associated with intellectual disabilities? You ask people to put down their pity and misconceptions and pick up a better world.
This overview video explains how we created a multi-channel ad campaign and social movement called, #PassTheFlame. The work won a number of awards, but more importantly, it brought different segments of society together all across America, and paved the way for the single most successful fundraising event in Special Olympics history.