Outdoor with a bit of attitude.

More green line fun with outdoor.

These print spreads are some of the first examples of work we did to refresh the Fidelity brand with the guidance-themed 'green line' campaign.

Fidelity is known for its retail Investor Centers, excellent service and free, one-on-one, customized financial guidance. This ad touched upon that as a point of competitive differentiation.

Most investors know they need an investing plan to reach retirement. But what happens once you get there? That takes an entirely different kind of plan: how to take distributions and spend that money at a rate that will last the length of your retirement. 

Pre 'Green line' print spread, targeting traders. Price and speed meant everything to these customers.

Example of an older, mutual funds print spread predating the 'green line' campaign.